Prime Ad Network - Retail Means JobsThe 2012 Mobile Commerce Study released recently is saying that the newest kid on the block Pinterest has the most engagement with consumers.  More people are following retail brands on Pinterest than on Facebook or Twitter.  What that means for media buyers is that just like Facebook and Twitter before it, Pinterest is the flavour of the “month”.  A targeted ad on a targeted website still provides more than enough value to be an essential part of your marketing stratgegy.  You can read the a summary provided by the National Retail Federation below, but are some interesting facts:

  • 70% of people reading a retailers blog click through to the commercial website
  • more than 68% say they are doing some brand research on YouTube
  • Only 51% of people down from 58% say they are following retailers websites to look for deals

All that means is that you concentrate on one facet of marketing and ignore other areas at your own risk.  Today it’s Pinterest, before than it was Facebook and Twitter, and tomorrow it will be something else.  Capitalize on these trends but have a broad based marketing strategy.

National Retail Federation – Social Commerce 2012 Summary

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Tahir Khawaja : (B.Sc. Business Computing) Part time internet junkie, part time programmer, full time Internet Marketer. At the end of the day, when I head home, I like being the big bad papa monster chasing around my three lovely kids.

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